Ardent Mills   

Ardent Mills is a premier flour-milling and ingredients company whose vision is to be the trusted partner in nurturing its customers, consumers and communities through innovative and nutritious grain-based solutions. Ardent Mills’ operations and services are supported by 35 community flour mills, three bakery-mix facilities and a specialty bakery, all located in the U.S., Canada and Puerto Rico. Deeply rooted in communities throughout North America, Ardent Mills employs more than 100 certified millers, supporting thousands of local jobs and contributing billions of dollars to local economies.   

Position Purpose:   

The Strategic Content and Campaign Manager is responsible for supporting the positioning, promotion and execution of our corporate brand strategies that support the overall objectives of the business and generate demand. This role will, in partnership with marketing and other cross-functional teams, develop, nurture and grow the brand and its positioning in the marketplace through content amplification and campaign strategy.  Establishing and promoting reasons to believe, points of differentiation and unique selling features, this person will leverage paid, owned, and earned tactics to elevate Ardent Mills as a solutions provider, increasing interaction with customer decision makers and elevating interest of our product portfolio. This role will report to the Director of Brand and Performance Marketing and is responsible for collaborating with the rest of the team to strategically grow and develop the marketing team and its priorities.  

A successful candidate will have the following attributes:   

• The ability to deliver results in first-time situations by inspiring others and working to earn trust every day.    

• The willingness to serve others with understanding, respect, and care.    

• The ability to operate with simplicity, clarity and transparency.    

• The willingness to effectively deal with and drive change.    

• The ability to organize, prioritize and own multiple tasks while meeting and/or exceeding deadlines.    

• The ability to learn and apply new ideas, with the willingness to share knowledge with others.    

• Above all you will be expected to carry out all your activities with reliability, integrity, compliance and in a safe, environmentally responsible, and efficient manner.   

Essential Functions & Principal Accountabilities:   

• Develop and execute strategic plans to protect and grow the brand while creating and executing highly impactful solution campaigns.   

• Collaborating closely with internal stakeholders and external agencies to develop winning content that drives engagement with industry stakeholders and customers, driving awareness of the Ardent Mills brand and generating customer leads.   

• Developing solution marketing plans including market research, positioning, value proposition and messaging that resonate with our target customers.  

• Ability to inspire work through others by developing stimulating briefs, initiating strategic feedback and professionally demonstrating partnership when it comes to agency management.   

• Own content and campaign analytics and reporting; working alongside agency partners to provide ROI measurement and analysis to the business.   

• Managing multiple projects simultaneously with a high degree of independence.  

• Develop and uphold brand policies, guidelines and standards across all initiatives for the global organization.   

• Initiate and develop creative ideas for the corporate website, marketing campaigns and cross-channel digital platforms (social media, email, etc.).   

• Manage and develop one direct report and two contractors that support our overall brand and creative deliverables.   

• Lead initiatives to improve design materials and internal processes.   

• Work collaboratively with the VP of Marketing in the development and management of fiscal year (FY) planning and the articulation of those plans to cross-functional teams.   

• Ensure effective and accurate management and reporting of the Marketing & Communications budget.   

• Collaborate with the VP of Marketing on the development and continuous improvement of department scorecards, ensuring the information is pertinent, drives decision making and is accurate.   

Required Education, Experience, Skills:   

• Bachelor’s degree in marketing or related disciplines required.   

• Minimum of 5 years of food industry and/or B2B experience.   

• Experience with ingredient marketing and/or sales and with direct experience building and executing demand generation campaigns.   

• Knowledge of and experience of managing corporate branding strategies and the execution of tactics to support and grow brand value internally and externally.  

• Experience working with cross-functional teams, particularly sales, marketing and R&D.  

• Ability to identify opportunities for improvement and drive the opportunity to completion  

• Excellent organizational and communication (oral and written) skills, proficiency in speaking, comprehending, reading and writing English required.  

• Computer literacy including competency with Microsoft Office and demonstrated ability to operate complex software programs required.  

Physical Requirements and Working Conditions (with or without reasonable accommodation):   

• The desired candidate will be in a hybrid role (in-office and home)   

• The desired candidate will reside in Denver, Minneapolis or Omaha – Denver being the preferred location    

• 20 – 25% travel   

Ardent Mills is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.    

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position.  It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change at the discretion of Ardent Mills.