The Marketing Team’s role at Ardent Mills is to be the driver of positive change, nurturing our customers, consumers and communities through innovative and nutritious grain and pulse-based foods. We do this by positioning and growing the Ardent Mills brand and being the indispensable partner for customers and communities. We cultivate a deep understanding of our customers’ needs and trends, driving industry-leading innovation, and demonstrating a financial contribution through powerful marketing campaigns backed by performance measurements. Simply put, we focus on Engagements, Experience and Exchanges:
Engagements enhance the meaning of the Ardent Mills brand and customers relationship with it. Experiences improve the customer journey and our product offerings. Exchange ensures that Ardent Mills’ offerings match customers’ needs.